Integrated Marketing Strategies provides smart marketing solutions specifically designed to reduce waste and increase profitability. We work intimately with our clients, as an extension of the management team, providing insight into the entire marketing process — from the inside out.
Not so long ago, there were advertising agencies, direct marketing agencies and public relations firms and market research companies. Today, there are also online and mobile marketing agencies, social media agencies, app developers, retail video production companies and specialized event producers. Each provide marketing consulting in their one area of expertise. This massive marketing landscape grows every day and managing them is increasingly time consuming and complicated. Like a conductor directing an orchestra, we plan and direct an integrated marketing strategy by bringing all of these tacticians together, thus ensuring both internal and external marketing communications are consistent, cost effective and synchronized to increase engagement, sales and profitability.
Our team evaluates your current market position including a competitive analysis, a review of industry trends, brand messaging, customer service strategies, advertising and collateral materials, public relations efforts, special events, direct marketing, social media, online marketing, promotions, personal selling methods, customer service activities and visual merchandising. We then refine and/or reposition the marketing mix with a marketing strategy focused on your target audience segments to achieve your marketing objectives..
We are focused on helping organizations compete and win. We believe business leaders need honest guidance, real solutions and measurable return on investment. We build on your brand equity and existing marketing assets, and seek to nurture all relationships that support your success.
Contact us today. Email MGM@simcommunications.com or call 954.524.6768 for marketing help.